Ridiculously Transparent.

That number on each product? It’s not some legalese. It’s a story. And an amazing one at that.
It lets you trace your fish back to the fishermen who harvested it.
And savor where every mouthwatering bite comes from.
It’s 180 degrees from Big Fish, with their floating factories, overfishing, and cloak of secrecy. This time, it’s personal.

See an example




Hearty souls, epic swells, sizzling sauté pans. There’s nothing like a good fish story.


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