Ridiculously Transparent.

That number on each product? It’s not some legalese. It’s a story. And an amazing one at that.
It lets you trace your fish back to the fishermen who harvested it.
And savor where every mouthwatering bite comes from.
It’s 180 degrees from Big Fish, with their floating factories, overfishing, and cloak of secrecy. This time, it’s personal.

See an example

Hearty souls, epic swells, sizzling sauté pans. There’s nothing like a good fish story.

Go behind the scenes by clicking on the social portal of your choice below.
And get news delivered right to your inbox when you sign up for our newsletter.